A Website is an Online brochure
Most companies spend a good portion of their marketing dollars on creating brochures and distributing them. By having a website you can skip that entirely or at least minimize that effort. Your potential customers can find out about you and any of your products and services online.
Save Money
Although the cost of designing a website varies, once it’s up and running, a site for small business generally costs under $100 a month. Compared with the cost of newspaper and magazine ads, when you consider the potential market you can reach with a website, it is a very cost-effective way to promote your business.
Attract More customers
More than 2 billion people use the Internet every day and about 90% of those have purchased something or contacted a company in the last 12 months. The cost of not being available online is that you will be missing out on a big piece of the pie.
Available 24 hours per day
Your website runs 24/7 without any oversight or need to lock it up. You can always be there for your customers and they can always contact you. This provides customers with the convenience of reviewing your products and services when your store or office is closed.
Professional Email Address
An email address that includes a business domain name is more professional and easier to remember. Gmail and other email providers are great but don’t resonate with customers as well as yourname@yourbusinessname.com.
Provides Instant Credibility
By having a well-structured site you can gain instant credibility with anyone. Today, more and more consumers use the internet to search for the products or services they need. If customers can’t find you online, they will likely go to your competitors that do. If you already have a website that is not professional looking, you might look into having it professionally redesigned to enhance your business image which will inspire even greater confidence. Home-based businesses, in particular, can benefit from this since they do not have a storefront to promote products or services.
Saves Time
Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online presence, you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time and money!
Customer Service
A website can include an FAQ page, articles, newsletters, and other information to answer customer questions and keep them informed. You can also include a contact form so customers can get in touch with you and ask questions about products and services.