It can be embarrassing to share your web address…
… when the website is a behind the times and outdated. But perhaps the boss or owner cannot see the benefit of a redesign or rebuild. How can you convince your boss that a new website is a good investment? Here are some helpful tips to help you make the case.
Your site versus the competition
Sometimes it’s hard to see the bigger picture. When it seems things are going well with business, it may be hard for the boss to think your site (if you even have one) is a detriment to your business. Digital and social media moves quickly and while your existing website may have become stagnant, the competition’s sites likely have not. It may be time to get a list started of some of your direct competitors’ sites, both local and national. Take some time and show your boss what your company is up against. You certainly don’t want to have the “worst” of anything in your industry and that includes your website.
Conversion strategy
Does your existing website have a “conversion strategy?” That is, do you have a strategy for leads-prospects-customers? If not, the business could be missing out on a substantial potential for sales and new leads. Great business websites are designed with a user experience (UX) in mind, driving visitors towards a goal. Of course, goals vary by business. Your goal may be a phone call or completion of an online form, or maybe an online order is your goal. Whatever the goal — your website’s primary job is to convert. There’s plenty of data out there to support the idea that a robust conversion strategy will grow your business and it’s hard to argue with facts.
Speaking of Data…
Does your boss get into metrics? Do they enjoy analyzing spreadsheets and balance books and tangible measures of how well (or maybe not so well) the business is doing? Here are some enlightening digital statistics:
- Over 73% of mobile web searches (those made on mobile devices) lead to additional action or conversion, according to Google. If your website is over five years old, there’s a good chance it’s not optimized for mobile which is losing you customers – and lowering your Google ranking.
- 91% of customers say they have visited a store or visited an online business because of website experience.
- Nearly 40% of people say they will leave a website if it is unattractive, difficult to navigate, or takes too long to load…and they will leave quickly.
There are over 6.5 trillion web searches performed every day. If your business website isn’t getting found or worse, isn’t easy and enjoyable to use, customers will go somewhere else. It’s really that simple.
Cost is always a factor, we get that. Whitaker Web Design can help. We can work with your office to determine the best – and most cost-effective way – to redesign or even rebuild your site.