In today’s fast-paced, constantly changing, online world It’s important to stay relevant and fresh. Although a redesign project can be time-intensive and costly, it is imperative to stay current, relevant and fresh. Take a few minutes to ponder a few questions before you launch into a website redesign.
When was the last time your website was updated?
This is a key indicator of the time necessary for a redesigned site. If your website hasn’t been updated in over a year you will likely need to spend some serious time on a content refresh. The more outdated your website, the less you’ll show up in search results, which means less traffic, reduced exposure, limited revenue opportunities. If your content is relatively fresh, the timeline to redesign will be shorter and devoted to design and optimization.
What is wrong with my existing website?
Old layouts, images, content, resources immediately date your website in the eyes of the visitor. Broken links and images, and outdated business information create confusion for customers and trouble for you. A good place to start is by making a list of all the problems and challenges with your site, then start planning solutions.
What is my overall business goal?
Are you looking for faster lead conversion? Increased traffic or purchases? Attracting visitors to your physical location? Although it may be difficult to address all of your goals at once, take time to identify and prioritize goals and focus only on those highest on the list.
Have the business offerings changed?
If your products or services have changed, it is important to reflect those changes on your website, especially for e-commerce sites. But don’t forget your physical business locations also rely on online information to make decisions. Web visitors want an online experience that translates into their in-store experience. Make sure products or services are not misrepresented online.
Is the existing website mobile-friendly?
Most people have grown to expect websites to perform just as well on their smartphones as they do on their desktops. If your site is not mobile-optimized it may handle poorly, load slowly, and look awkward on most smaller device screens. Developing a clean, user-forward, mobile-friendly site should be a top priority in your redesign plan.
How can Whitaker Web Design help?
If you’re ready to tackle a redesign on your own Congratulations! If the task seems overwhelming or you simply don’t have the technical expertise or time, let us help. We can help with design and development and bring your existing (outdated) site into the present and beyond.