There are lots of great goals your website can help you achieve.
Do you want your web site to provide general information about your business or organization?
Do you want more leads?
Are you trying to improve brand awareness?
Are you trying to improve customer service?
Do you want people to sign up for events or book reservations?
Here are some common uses for a website.
Promoting products and services
Do you have products or services you sell online from a physical location? Maybe your product or service can’t logically be sold online, but you do want people to know that you a product or service. Many businesses provide information about what they are selling from a physical store.
Even if you are not selling online, you can create additional sales. Many people prefer to walk into a physical store to purchase items. If you provide information online about your products and services, and directions to your store, hours and phone numbers, you could increase the foot traffic.
Sell your product on an e-commerce site to increase your business revenue.
Providing information about your organization
You can provide information about your organization, your goals, your history. Anything that a prospective customer would like to know about your company is good web site content.
Providing support and/or service to existing customers
You can provide support to existing customers via electronic/PDF copies of your manuals. You can also create an FAQ page to help reduce redundant questions coming in through phone calls and email.
Web Presence & Business First Impressions
Simply having a web presence. There is nothing wrong with wanting a web presence and potential clients will judge your business based on your web site.
It takes less than two-tenths of a second for an online visitor to form a first opinion of your brand once they’ve visited your company’s website. And it takes just another 2.6 seconds for that viewer’s eyes to concentrate in a way that reinforces that first impression. Given that tight timeframe, making a good first impression should be among your first orders of business.
Registrations and reservations
If you hold fundraisers, community events or conferences, you can make it easy for attendees to sign up and even pay online.