6 elements every website homepage should have

When a visitor lands on your website for the first time, you have just a short time to give them a reason to stay or come back again. There is no one, perfect set of elements to include on the homepage, there are some tried and true wins that can increase the likelihood of visitors sticking around and even returning.

Great images

Most people are attracted to visuals on a website–most do not like a site full of text only. Not only do visual images (or videos) break up page monotony, they also add dimension and variety to your homepage.

Easy-to-follow navigation

It may be hard to believe, but the menu is one of the highest-trafficked areas of any website. Make sure you are calling attention to any and all pages that visitors might be interested in visiting. If they have to hunt and peck to find what they are looking for, they may get frustrated with the experience and abandon your site in favor of one with cleaner navigation.

Benefits of doing business with you

When someone is visiting your website, whether it’s the first or twentieth time, it’s especially important to include a reason why a visitor would do business with you. Prospects are often looking for some statement that explains the purpose of your business or website and addresses what problems you can solve.

Call to Action

When a visitor lands on your homepage, what do you want them to do? A call to action, or CTA, gives visitors direction while on your site and pushes them along the path to sales or whatever other paths you lead them down. When creating your primary CTA, identify which specific action you want people to take when they visit your website, make a purchase? schedule an appointment? contact you via email or phone? visit your physical location? Make sure you create your CTA that clearly shows your visitor next step.

Contact information

Contact information is important, whether you are a brick-and-mortar or an online business. Make sure to provide a phone number or email address for visitors to reach you with questions or comments, and a street address if you want people to visit your physical location.

Reviews and testimonials

People like reviews and testimonials and many rely on these when making choices between one company and another. Ask your current and past customers to write a short testimonial or review and then post the best of the best on your homepage.

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